An exciting month for the Zocket team as we welcome two new faces. Join us in giving them a warm welcome to the Zocket family!
Earlier this month we excitedly welcomed Dale de Metz and Gina Dunn to the Zocket Headquarter Office in Amsterdam.
We caught up with them this week to hear more about their own Zocket adventures so far.
Left: Chewie, our new office dog | Right: Dale & Gina
Dale joins us on a five-month sales internship, adding valuable project research and focusing his time on Zocket sales and marketing. We look forward to working closely with him.
We caught up with Dale this week to see what he’s been working on and what he’s hoping to take away from his five months here at Zocket. Here’s what he had to say:
“For the past three weeks, I’ve done extensive research in finding the right market for the new white label platform Zocket Powered. It’s been really insightful to measure criteria and analyze data for industries that have a high urgency in attracting and retaining employees. I have already gained valuable experience here at Zocket and I hope to play an important role in the company’s success.”
“I have already gained valuable experience here at Zocket and I hope to play an important role in the company’s success.”
Gina joins the team as Head of Marketing. Gina is a brand and marketing expert who moved from the USA to The Netherlands in 2005. She brought along a wealth of experience and knowledge in marketing, brand strategy, startups, and management within biotech and various other sectors.
Gina will be focusing her time on brand growth and marketing strategy management for Zocket. She told us that she’s especially excited to be working on the Zocket Powered brand (we are too, Gina!).
As well as Gina’s expertise, she also brings with her Chewie, a King Charles Cavalier Spaniel bundle of fun – and our new office dog.
We sat down with Gina this week for a quick insight into her top tips for the life sciences industry.
GINA’S TOP 3 MARKETING TIPS FOR LIFE SCIENCES INDUSTRY
1. Don’t be afraid to experiment with your marketing, it comes with the industry.
2. Get your story right and tell it consistently. It’s the core of brand’s authentic connection to your audience.
3. Promoting your life science business correctly leads to more brand awareness. Remember that your brand is what people say about you when you are not in the room… be strategic with your brand communications so you aim for authenticity and consistency in how they remember you.