By 2025, millennials will account for 75% of the global workforce. This is why it’s absolutely essential to find ways of attracting and retaining them in your business.

In order to hire top millennial talent, companies should be aware of their preferences and priorities.

We gathered some statistics to paint a clear picture of what millennials really want in their careers.

Watch our video to learn about the most important criteria for millennials when considering a job opportunity.



Our Findings

So what do millennials really want in a job? Here are our 5 major findings.

1. The happiness & fulfillment factor

We discovered that millennials are more concerned with finding happiness and fulfillment than any other generation.

2. Finding purpose

Over 40% of young people think sense of purpose is the most important criteria when choosing a career.

3. Growth & career advancement

Moreover, 40% of millennials find growth and career advancement vital for staying loyal to a company. Even 50% of young people are willing to work for less money if they find a job that aligns with their values and lifestyle.

4. Finding work-life balance

Additionally, flexible hours and work-life balance are essential to millennials. Despite their emphasis on work ethic, they tend to prioritize healthy workplace environments and friendly company culture.

5. The health factor

82% of millennials want companies to support the health and wellness of their employees.


The Zocket Approach

At Zocket, we believe that businesses need to embrace the changing nature of work and step into the future. This requires companies to equip themselves with innovative approaches for attracting and retaining talent.

Many companies are already adjusting their policies to account for changes in employee values.

Now, marketing to the new generation is a must for talent acquisition and retention.

“The workforce is changing and businesses need to offer their employees a good alternative to retain them, and stay ahead of the competition”.


3 Practical Tips

So how do you attract and retain top millennial talent to your business?

Here are 3 practical tips that will help your company prepare to meet the needs of millennial employees. 

1. Give employees autonomy

Millennials value having autonomy over their projects. Given the freedom to have a say in their day-to-day tasks and activities motivates them to be fully engaged in the process and come up with creative solutions.

2. Communicate the purpose, values and mission of your company

Millennials seek purpose and meaning in their jobs and expect the job to align with their values and lifestyle.

Being clear about the purpose and mission of your company will motivate your millennial employees to be more focused and productive. Find ways to channel their passion for helping people and making a social impact to support your company’s goals.

3. Offer opportunities for growth

As mentioned above, millennials care a lot about self-improvement and career growth opportunities. They want to master their skills and grow professionally on the job.

Millennials like learning things online, so offering online courses and webinars as part of your job training is a big advantage for your company.


Are you ready to take the next step in attracting and retaining your (future) workforce? Contact us or directly book a free demo to learn more about how we can help you.

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