Candidate Experience Assessment

Attracting and retaining top talent is no longer “simply” the responsibility of HR. Business leaders and executives are more and more concerned about building a strong employer brand and this starts with the process of talent acquisition. In today’s transparent online environment, top talents chose their employer and not vice versa. Therefore, it is crucial to assess and understand your online candidate experience when deciding to apply to work for you.


Kickoff the project by completing a thorough intake, helping us to understand your business, goals, and struggles.


Our expert consultants step into your candidates’ shoes and evaluate all aspects of your candidate journey.


We compile a thorough report, over 80 pages, customized to your unique business and present this on an extensive WebEx.

Candidate Experience

This in-depth assessment helps you to understand what your job candidates really think about their online experience before you decide in which area to make a big investment to improve it.

It tells you what your candidates REALLY think about which areas they like, what they are missing and provides an insight into your biases in order to make the changes that will be most effective. Our candidate experience assessment provides practical tips, includes mystery applicants and much more. If you are doubting which elements to change first, this assessment will provide actionable insights on how to improve your employer brand and strengthen your online candidate experience.

  • Candidate Survey
  • Gap Analysis
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Assessment Modules

Get your custom report detailing our findings and tailored recommendations at the end of our 3-week process. Within the report, our consultants cover four essential parts of your online presence and application process:


Employer Brand Scan

Our in-house brand experts will do a full scan of your employer brand and report on brand & culture consistency. We will present which types of candidates we believe will be attracted to your brand, and you can assess whether this is the group you are targeting.

  • Brand DNA including your company story, look & feel, purpose, and audience
  • Brand Channels including candidate review pages, social media, blogs, website
  • Evaluate consistency, focus, and promise vs reality
  • Recommendations

Candidate Survey

We will conduct a survey with past applicants to your company on crucial experiential aspects and find out what your candidates REALLY think. 

  • Survey will cover overall candidate experience, strengths, risks, application burden, and responsiveness on job applications
  • Executive summary of results
  • Recommendations

Application Process

We document your application process in full, as a potential employee would – with an independent perspective – and report back our findings and where your areas of risk are to lose potential employees through your process.

  • Document the flow of your process
  • Assess the process for strengths
  • Identify risk areas
  • Evaluate responsiveness
  • Recommendations

Bias Checkup

We will evaluate your candidate’s experience, from their perspective, and show your areas of bias and how you can improve diversity in your hiring process. 

  • Brand DNA elements such as text & images
  • Evaluate social media channels
  • Look into bias within your application process
  • Review 3 job descriptions
  • Recommendations
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  • Employer Branding

    A powerful presence and authentic look in your company.
  • Talent Acquisition

    Increase your quality of hires through smarter processes.
  • Candidate Experience

    Improve your HR processes with candidates insights.
  • Internal Mobility

    Encourage professional growth inside your company.
  • Attraction

    Accelerate your process without sacrificing your quality.
  • Diversity

    Strengthen your own workforce and lessen the biases.

Employer Branding

Employer branding is all about the presence, value proposition, consistency, and authentic look and feel that your company has with (potential and current) employees.

In today’s transparent online environment, top talents chose their employer and not the other way around. Therefore, it is crucial to have a strong online employer brand that gives candidates an authentic look into your company and its unique culture.

Our consultants pinpoint gaps and help to improve your external employer brand to reflect your internal culture.

Talent Acquisition

Increase your time and quality of hire through smarter processes.

Zocket's products and services simplify your processes and convert more job seekers into applicants to help you to:

  • reduce the duration of time-to-hire
  • create a stable pool of candidates
  • fulfill hiring needs in the best way possible

Utilize our smart algorithm to assess the needs of both your candidates and your company to make the best hiring decisions.

Candidate Experience

Candidate experience insights help you to improve your online recruitment & HR processes and therefore boost your talent acquisition.

To attract the right talent to your company and keep them engaged through the application process it is essential to understand the user’s journey.

We put ourselves directly in your candidates’ shoes and analyze both your online employer brand and application process through our Candidate Experience Assessment. To take this one step further, our Zocket Powered Platform transforms your career page into a recruiting engine and increases your talent pool significantly.

Internal Mobility

Encourage internal mobility and professional growth inside your company.

Did you know that in the first two years of employment in a new company, external hires get significantly lower performance evaluations than internal workers who are promoted into a similar job?

To gain and keep your competitive edge, it is essential to lower your employee turnover rate and retain the good employees you already have. Our platform stimulates promotion of your talent and proves your commitment to foster professional development within your company.


Attract the highest possible volume of applicants without sacrificing quality.

Most candidates use your online presence as a window into your unique culture and base their “go/no-go decision” to apply for a job directly on it.

Our tools and services help maximize the attraction factor on your website and career page. As a result, you'll boost your talent acquisition and attract the best-fit talents to your open vacancies.


Reduce biases and strengthen your workforce through diversity hiring.

Diverse teams outperform non-diverse teams by 35%. This statistic highlights that hiring a diverse workforce with minimal biases will benefit your company. For many reasons, teams shouldn’t just be made to fulfill legal compliance and to show good faith.

Creating a diverse team starts with reducing bias in your online employer brand and in your recruitment process. Our services help you to reduce these biases in your application process to strengthen your workforce in the best way possible.

Our Services

Best-fit job matches shouldn’t be so hard.

Our services cover the total candidate journey, putting the most important people directly in the driving seat. Your candidates are, after all, your best asset.

Zocket Powered Platform

Our white-label platform brings matchmaking technology, smart algorithms, employer branding, and talent acquisition to companies, going far beyond the old school flat CV to bring multidimensional matchmaking.

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Candidate Experience Assessment

This in-depth assessment helps you to understand what your job candidates really think about their online experience before you make a big investment.

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Zocket Life-Science

Our innovative platform is available as a life-science industry focused, fully functional, online clickable career journey portal where companies and life-science professionals can find each other.

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